BUBS

Concept Development

The core concept of the commercial is based on the idea that BUBS candies perceive themselves as global celebrities, due to their big expansion, even though they have not yet left Sweden. This idea connects directly to BUBS’ current situation as a rapidly expanding brand with international ambitions. By exaggerating this ambition through a humorous and self-aware narrative, the commercial reflects both the confidence and charm of the brand. The candies are portrayed as characters with big egos and big dreams, which aligns with BUBS’ playful identity and bold visual style. The idea of giving the candies personalities and placing them in a fictional scenario allows the brand to feel alive, relatable, and sharable.

Storyboard

About this project

This was a group project in the Motion Graphic course where I and two classmates created this commercial video.

What I made:

• Modeling, sculpting and animating the candies in Blender
• Talkshow scene built in Adobe Photoshop
• Talkshow intro on the TV screen, animation made in AfterEffects
• The "breaking their imagination" scene
• Illustrations placed in scenes (birds, flower, sun, grass, etc.)
• Recorded voice overs, and made some of the AI generated voice overs
• Made the finish edit on the video
• Helped with the design of the harbour scene (background) and the last scene (text)