Björn Borg
Images are AI created on Firefly, adjustments in photoshop, text added in Indesign.
“Rule the Court. Own the Day.”
Björn Borg didn’t just win titles—he redefined what it means to be a
champion. With an unparalleled focus and an unshakable drive, he
brought style, grit, and grace to the game of tennis, leaving a legacy
that inspires to this day.
Today, the Björn Borg brand carries forward his fearless spirit,
blending performance, innovation, and bold design to empower those who
refuse to settle. It’s not just about winning—it’s about showing up,
standing tall, and embracing every challenge with confidence.
Dare to move. Dare to dream. Dare to be Björn.
Design Choices
Letters designed to resemble tennis balls, reinforcing the company's strong connection to the sport in which Björn Borg himself achieved greatness.
Along the widest stripe of the tennis court, a pattern recreates the iconic headband that Björn Borg wore during his matches.
A color scheme in shades of red and white, reflecting the company’s branding, with a hint of yellow from the tennis balls to further strengthen the connection to the court.
2024