Concept Development
The core concept of the commercial is based on the idea that BUBS
candies perceive themselves as global celebrities, due to their big
expansion, even though they have not yet left Sweden. This idea
connects directly to BUBS’ current situation as a rapidly expanding
brand with international ambitions. By exaggerating this ambition
through a humorous and self-aware narrative, the commercial reflects
both the confidence and charm of the brand. The candies are portrayed
as characters with big egos and big dreams, which aligns with BUBS’
playful identity and bold visual style. The idea of giving the candies
personalities and placing them in a fictional scenario allows the
brand to feel alive, relatable, and sharable.
Storyboard
About this project
This was a group project in the Motion Graphic course where I and two
classmates created this commercial video.
What I made:
- Modeling, sculpting and animating the candies in Blender
- Talkshow scene built in Adobe Photoshop
- Talkshow intro on the TV screen, animation made in AfterEffects
- The "breaking their imagination" scene
- Illustrations placed in scenes (birds, flower, sun, grass, etc.)
- Recorded voice overs, and made some of the AI generated voice
overs
- Made the finish edit on the video
- Helped with the design of the harbour scene (background) and the
last scene (text)